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SERUMS 101


Serum may be the hardest-working product in your routine. The best ones deliver powerful concentrations of ingredients that target specific skin concerns. Here’s how to do them right.

what they do

WHAT THEY DO

Consider serum the workhorse of your product lineup. With a thinner viscosity than other products and smaller molecules designed to penetrate better into the skin, facial serums deliver the most change in aging concerns like wrinkles, hyperpigmentation and skin laxity.

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INFLUENCERS’ FAVORITE IMAGE SERUMS

Quote

I can't praise the ORMEDIC serum enough. In the summer, I really need a serum that is hydrating while being light and balancing and this checks all the boxes. It doesn't hurt that it smells amazing and just makes me feel fresh for the day.

Alex Goldschmidt, IMAGE influencer & associate director, We Are Digital Media Management
@alexandergold

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